Privacy policy

Last updated: 28 October 2026

This policy explains how SHRND LTD ("we", "us") processes personal data in connection with the DialogCut app ("the app"), the website dialogcut.com and correspondence with us. We are the controller of that personal data.

1. Content on your device

Content you create in the app, and the images, videos and audio you select for it, are stored and processed on your device. They may be included in backup or synchronisation services you use, and we receive them only if you send them to us. The app does not use them to identify any person.

2. Personal data we process

Usage data and crash reports

In the European Economic Area, the app collects none of this data. Elsewhere, it collects the following data unless you switch it off in the app's settings, and sends it to our analytics and crash-reporting service provider, Google Firebase (Analytics and Crashlytics):

• usage data: your use of the app's features, screens and settings, sessions, subscription status and in-app purchases;
• crash reports and other diagnostic data, including error and performance data;
• device and app information, such as device model, operating system, app version and language;
• identifiers generated for your installation of the app; and
• approximate location, such as country or city, derived from your IP address.

We use this data to understand how the app is used, to detect and fix faults and to improve the app. We do not use it to identify you. Providing this data is not required by law or by contract, and switching it off does not limit the app.

Google ML Kit

In the Android version of the app, making a character's portrait from an image uses Google ML Kit, which processes the image on your device; the image is not sent to Google. ML Kit sends Google technical data, such as device and app information, usage and performance data, and device identifiers, which Google uses under its own terms. This data is sent whenever you use this feature, whatever your location or the app's settings. For details, see Google's ML Kit data disclosure.

Purchases

DialogCut Pro is sold and paid for through your app store, under its own terms and privacy policy. We receive transaction records from the app store and use them for accounting, tax and customer support.

Correspondence

If you contact us, we process your email address, the content of your email and any attachments to respond to you.

Website

When you visit dialogcut.com, our hosting provider processes request data, such as your IP address, browser information and the pages requested, to deliver and secure the website.

Legal bases

We process usage data, crash reports, correspondence and website request data on the basis of our legitimate interests in providing, maintaining, securing and improving the app and the website and in responding to enquiries. We process transaction records to perform our contract with you and to comply with tax and accounting law. We may also process personal data where necessary to comply with a legal obligation or to establish, exercise or defend legal claims.

3. Recipients

We disclose personal data only to:

• our service providers, which process it on our behalf and under our instructions and are required to protect it to the same standard as this policy: Google (Google Analytics, crash reporting and email) and Cloudflare (website hosting);
• professional advisers, courts and public authorities, where necessary for the purposes in section 2; and
• a successor to all or part of our business, subject to this policy.

Information on how Google uses data from apps that use its services is available at policies.google.com/technologies/partner-sites.

4. International transfers

Recipients may process personal data outside the United Kingdom and the European Economic Area, including in the United States. Such transfers rely on adequacy regulations or decisions, or on appropriate safeguards such as standard contractual clauses, a copy of which you may request from us.

5. Retention

• Usage data: up to 14 months. Aggregated reports that no longer relate to an installation may be kept longer.
• Crash reports: up to 90 days.
• Transaction records: for the period required by tax and accounting law.
• Correspondence: as long as needed to deal with your enquiry and any follow-up, unless the law requires us to keep it longer.
• Website request data: for a short period, as needed to deliver and secure the website.

6. Your rights

Under data protection law, you have the right to access your personal data, to have it rectified or erased, to restrict its processing and to receive it in a portable format. To exercise these rights, contact us. Because the app has no accounts, we may be unable to identify personal data relating to you unless you give us information that allows us to do so.

Right to object. You may object at any time to processing based on our legitimate interests.

Complaints. You may complain to us. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk) or, in the European Economic Area, to the data protection authority of the country where you live or work.

7. Children

The app is not directed at children under 13. A parent or guardian who believes that we hold personal data of a child may contact us to have it deleted.

8. Security

We use appropriate technical and organisational measures to protect personal data. Data sent by the app is encrypted in transit.

9. Changes

We may update this policy. The current version is published on this page with the date of its last update.

10. Contact

SHRND LTD, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
support@dialogcut.com